"Linking" up with FEED!!

Links of London and FEED have decided to join forces to produce a friendship bracelet collection that's not only gorgeous but goes toward a great cause in helping to fight hunger amongst children around the world.

FEED’s Co-founder and CEO; Lauren Bush expressed:

“FEED is excited to partner with Links of London to showcase a collection of new bracelets. The partnership was the result of both brands wishing to create a desirable high end fashion product with a conscience. Each bracelet supports a different program that is effectively fighting hunger and malnutrition around the world through a donation to the FEED foundation. The FEED for Links of London bracelets will help make a meaningful and tangible difference in the world!”


Links of London commented on the partnership:

"Working with Feed was a natural progression for us because of our history of supporting children’s charities. We see this as a long term partnership; launching the initiative in the UK and US with plans to take this worldwide."

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The collection, launching in November, consists of 6 beautifully coloured cord bracelets each with a silver bead in the shape of a motif which represents a different intervention in the fight against hunger with each bracelet engraved with the number of meals it will provide serving as a visual reminder of your donation to such an important issue/cause.

The Leaf provides 50 meals in areas that have been affected by natural disaster

The Heart provides 50 meals in areas with high HIV/AIDS rates

The Water Drop provides 500 days of clean drinking water for one child

The Dove motif contributes 50 meals in areas of war and conflict

FEED Logo Bracelet contributes 50 school meals

There is a special bracelet with a 18ct gold heart design exclusive to Harrods for those of you living in the UK. It's my favourite one!!! Too bad I'm not up there to purchase one :(
Up to me I would definitely purchase all of them, not only to have the beautiful bracelets but to know that with each purchase I'm giving 50 meals or 500 days worth of clean water to children in need.
Somehow I'm going to get m hands on one.

It will be sold for $125USD at all Links of London boutiques worldwide and £75 in the UK :)
The Harrods Exclusive 18ct Gold bracelet is £395.

FEED Co-Founder & CEO: Lauren Bush

Images for the Launch created by Margot Bowman

Keep your eye out for these beauties!

Make sure to click on the following link to check out FEED !!

I'm also eyeballing a tote on FEED's site...why not contribute more!

xoxo